Press

John Paul DeJoria founded Patrón Tequila in 1989 and sold the brand to Bacardi in 2018 in a deal that valued the brand at US$5.1 billion. Now, DeJoria has set his sights on gin, and acquired American brand Waterloo Gin in September. With DeJoria’s successful track record of brand building, it could be an exciting year of growth for Waterloo Gin. Could this be the brand to sway more Americans towards the juniper-forward category?

Founded by Daniel Barnes in 2009 and developed by Treaty Oak Distilling in Dripping Springs, near Austin, Waterloo is the first gin to be distilled in the state of Texas.

On his investment, DeJoria said: “Waterloo is an extraordinarily high-quality, innovative and world-class spirit, a gin I’m certain that people will enjoy.

Created by Treaty Oak Distilling, one of the first craft distilleries in Texas, Waterloo Gin was launched in 2009, taking inspiration from Austin’s original name, Waterloo. The gin brand’s flagship No. 9 Gin is distilled with nine local botanicals including lavender, grapefruit, and pecan.

Waterloo Gin provides a true taste of place thanks to the infusion of botanicals grown near its home base on the edge of Hill Country in Dripping Springs, Texas