Press

Brilliant, alluring, salmon pink color. The nose is wonderfully floral and fruity, with scents of hibiscus flowers, rose petals, and red grapefruit zest, along with subtle notes of raspberry and slate.

'Prickly Pear & Rose Gin' is the latest expression from Waterloo Gin Company, which debuted nationwide on September 24, 2025, just in time for Negroni Week.

Crafted to capture the colorful spirit of Texas, this premium release blends bold flavors with a striking presentation and offers a fresh perspective on modern gin making.

When we accepted the invite to try Waterloo Gin’s new Prickly Pear & Rose, we didn’t expect to end up wondering if this gin might be entering its main character era. But here we are.

Texas-based Waterloo gin, owned by Patrón founder John Paul DeJoria, is introducing a Prickly Pear & Rose expression.

Gin, Texas, flavoured. Botanical mix features hibiscus, rose, and prickly pear plus Waterloo’s “hallmark nine-botanical recipe”

This vibrant, floral-forward gin captures the untamed beauty and effortless elegance of Texas.

With Prickly Pear & Rose, Waterloo Gin cements its reputation as a brand to watch.

Waterloo Gin, the first gin brand distilled in Texas and inspired by the botanicals of the Texas Hill Country, proudly announces the release of its newest expression, Prickly Pear & Rose Gin.

Waterloo Gin, the first gin brand distilled in Texas and inspired by the botanicals of the Texas Hill Country, proudly announces the release of its newest expression, Prickly Pear & Rose Gin.

Texas offers the biggest growth opportunity for premium-plus gin, according to IWSR, as mature European markets continue to decline.

John Paul DeJoria founded Patrón Tequila in 1989 and sold the brand to Bacardi in 2018 in a deal that valued the brand at US$5.1 billion. Now, DeJoria has set his sights on gin, and acquired American brand Waterloo Gin in September. With DeJoria’s successful track record of brand building, it could be an exciting year of growth for Waterloo Gin. Could this be the brand to sway more Americans towards the juniper-forward category?

Founded by Daniel Barnes in 2009 and developed by Treaty Oak Distilling in Dripping Springs, near Austin, Waterloo is the first gin to be distilled in the state of Texas.

On his investment, DeJoria said: “Waterloo is an extraordinarily high-quality, innovative and world-class spirit, a gin I’m certain that people will enjoy.

Created by Treaty Oak Distilling, one of the first craft distilleries in Texas, Waterloo Gin was launched in 2009, taking inspiration from Austin’s original name, Waterloo. The gin brand’s flagship No. 9 Gin is distilled with nine local botanicals including lavender, grapefruit, and pecan.

Waterloo Gin provides a true taste of place thanks to the infusion of botanicals grown near its home base on the edge of Hill Country in Dripping Springs, Texas